The Flute Vendor - Lessons from Mumbai Street
No classical Sales or Marketing theory has yet been propounded on this. It’s Indian, for India, found & made in India . Tune into the spirit of the Melody of the Flute With passage of time, humans learn to adapt to circumstances and business situations. Something like this happened this morning! I noticed a Flute Vendor walking on the street, playing a simple tune melodiously; yet one eye on prospective customers. He carried with him a pole showcasing flutes of different sizes and varieties clearly displaying his craftsmanship. I glanced at the man for, maybe, 5 seconds and kept walking. As if intuitive, his eyes looked back at me, responsively acknowledging as if to thank me for that quick ear I gave to his discerning melody as the rest of the public walked past! He sharply turned and approached me and pitched his sales in chaste Hindi. He persuaded me to buy one of the instruments despite me not knowing how to play it. I explained my inability to play flute even as he began...